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According to the Theory of Reasoned Action, Consumers Use Their

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According to the theory of reasoned action, consumers use their attitudes and subjective norms to form purchase intentions.


Definitions:

Required Rate Of Return

The lowest yearly return rate on an investment that motivates individuals or corporations to invest in a specific security or project.

Dividends Per Share

The amount of dividends that a company pays out to its shareholders for each share held, typically expressed on an annual basis.

Growth In Dividends

An increase in the amount of dividends paid out to shareholders over time, indicating a company's growing profitability and stability.

Market Index

A theoretical portfolio of investments representing a segment of the financial market, used as a benchmark to measure the performance of investments.

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