Emotional Messages Are Most Effective When Consumers Are Unlikely to Think

question 67

True/False

Emotional messages are most effective when consumers are unlikely to think carefully.

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Definitions:

Dependent Variables

In experimental research, the variable that is tested and measured, expected to change when the independent variable is altered.

Experimental Method

A research method involving the manipulation of variables to determine cause and effect relationships.

Random Assignment

A method used in experiments to randomly allocate participants to different groups in order to reduce bias and ensure the groups are comparable.

Ethical Guidelines

A set of principles designed to help professionals conduct their work with integrity and honesty.