Examlex
Important ways for marketers to create vividness are through novelty, concreteness, and complexity.
Objectivity
The practice of basing decisions or conclusions on unbiased facts and evidence rather than personal feelings or opinions.
Strategic Planning
The process of defining an organization's direction and making decisions on allocating its resources to pursue this strategy.
Boundary Spanning
Activities undertaken by individuals or organizations to interact with and influence external stakeholders and environments.
Contingency
An uncertain event or condition that, if it occurs, may have a positive or negative impact on a project's objectives.
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Q59: According to cognitive dissonance theory, consumers strive