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How Might a Marketer Be Hurt by Cognitive Dissonance? What

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How might a marketer be hurt by cognitive dissonance? What could it do to avoid the difficulty?


Definitions:

Intellectual Disabilities

Conditions characterized by significant limitations in both intellectual functioning and in adaptive behavior, which covers many everyday social and practical skills.

Normal IQ

A score on an intelligence test that falls within the average range, typically defined as an IQ between 85 and 115.

Specific Learning Disabilities

A group of disorders manifesting as significant difficulties in the acquisition and use of listening, speaking, reading, writing, reasoning, or mathematical abilities.

IQ Test

An IQ Test is a standardized assessment designed to measure human intelligence and cognitive abilities, expressed as an Intelligence Quotient score.

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