In the Return Potential Model the "Evaluation Dimension

question 33

Multiple Choice

In the return potential model the "evaluation dimension":

• A) specifies the amount of behavior regulated by the norm
• B) shows the cultural response to some behavior
• C) gives only the opinion leader's perspective
• D) gives a definitive yes/no answer as to whether or not the behavior is desired
• E) gives positive or negative feedback from a culture outside of the target market

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Definitions:

Activation-Synthesis

A theory in neuroscience proposing that dreams result from the brain's attempt to make sense of neural activity during sleep, particularly during REM sleep.

Hypnosis

A trance-like state of focus and concentration achieved with the help of a trained therapist, used for therapeutic purposes.

Hypnotic State

A state of consciousness characterized by heightened suggestibility, deep relaxation, and focused attention.

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