Seeing Ads for Extremely Expensive Store (E

question 52

Multiple Choice

Seeing ads for extremely expensive store (e.g., Tiffany's, Saks Fifth Avenue) activates these concepts in memory and changes the way consumers think about ordinary retail stores for a brief period of time: ordinary stores seem inexpensive.This is an example of:

• A)a contrast effect
• B)proactive associative interference
• C)an assimilation effect
• D)an thin slice theory effect
• E)a distraction effect

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Definitions:

Caption

Text displayed on screen to provide additional or interpretive information, often used in videos for dialogue or to describe sounds.

Required

Something deemed necessary or compulsory in a specific context or for a particular purpose.

Database

An organized collection of structured information or data, typically stored electronically in a computer system, allowing for easy retrieval, management, and manipulation of data.

Record

A group of related fields in a database.