Advertisers Who Run the Same Ads Over and Over Again

question 164

Multiple Choice

Advertisers who run the same ads over and over again run the risk of causing their audiences to experience ____.

• A) advertising wear-out
• B) pluralistic ignorance
• C) convert communication
• D) sensory overload

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Definitions:

Variance

A measure of variability that describes the average of the squared differences from the mean for a set of data.

Coefficient Of Determination

A measure, often denoted as R^2, that indicates the proportion of the variance in the dependent variable predictable from the independent variable(s).

Coefficient Of Correlation

A measure that determines the degree to which two variables' movements are associated.

Standard Error

The standard deviation of the sampling distribution of a statistic, typically the mean, indicating the variability of sampling estimates.