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Harley-Davidson The First Starbucks Opened in 1970 in Seattle Washington.The Demand

question 4

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Harley-Davidson
The First Starbucks opened in 1970 in Seattle Washington.The demand for its coffee grew and Starbucks added more than 6,000 stores located in over 30 countries.In its more than 30 year history,Starbucks has never given out coupons for its coffee.Starbucks had only to make its coffee and customers came.Recently consumer quality perception of the Starbucks brand has started to fall.Starbucks started a consumer-response blog to learn more about what consumers expect from Starbucks.One of the most requests was for a customer rewards program.In response Starbucks has started the My Starbucks Rewards,which offers free refills on brewed coffee,free beverage with whole bean purchase,beverage customization and free Wi-Fi.Starbucks also put coupons in a national newspaper for those consumers who love coupons and created a new brew of coffee for those who prefer a milder coffee taste.Starbucks is hoping with these improvements will restore customers' loyalty and confidence.
-Refer to Starbucks.For more than thirty years Starbucks held the orientation of "If we build it,they will come." This philosophy is most in line with a _____ orientation.

Definitions:

George III

King of Great Britain and Ireland during the late 18th century, whose reign saw the American Revolution and the loss of the American colonies.

Colonial Reforms

Policies and changes implemented by colonial powers intended to improve administration, economic performance, and social conditions within their colonies.

British Prosperity

A period or condition marked by economic growth and well-being within the United Kingdom, historically influenced by factors such as industrialization, empire, and global trade.

Quaker Merchants

Businesspeople who adhered to the Religious Society of Friends, or Quakers, known for their ethical business practices and emphasis on peace and equality.