Kraft Foods Plans to Tailor Different Ads for Different Neighborhoods

question 199

Multiple Choice

Kraft Foods plans to tailor different ads for different neighborhoods in the same region.For example,viewers watching a cable show in a Hispanic neighborhood in Chicago would see different ads during the same commercial breaks as non-Hispanics living in a different neighborhood.Kraft's strategy best exemplifies _____ segmentation.

• A) sociocultural
• B) lifestyle
• C) cluster benefit
• D) geodemographics
• E) systematic geographic

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Definitions:

Direct Non-Controlling Interest

A portion of equity in a subsidiary not attributable directly to the parent company, representing minority shareholders' stake in the entity.

Direct Non-Controlling Interest

A proportional interest in a subsidiary not held by the parent company, representing a share in the equity and profits of the subsidiary.