In an Advertisement for Planters Peanuts and Trail Mix,a Peanut

question 63

Multiple Choice

In an advertisement for Planters peanuts and trail mix,a peanut wearing a monocle and a top hat and called Mr.Peanut represents the product quality.Mr.Peanut appears in all of the advertisements for Planters.This is an example of how a company can use a _____ executional style.

• A) product symbol
• B) lifestyle
• C) spokesperson
• D) fantasy
• E) scientific evidence

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Definitions:

Additional Businesses

Entities or operations that are added to a company's existing business portfolio, expanding its scope or diversifying its interests.

Succession

The process of transferring leadership or ownership of a business, property, or title from one individual to another, often as a result of retirement or passing.

Social Entrepreneurs

Individuals who establish ventures with the goal of solving social problems or effecting social change through innovative solutions.

Society's Challenges

The complex issues and problems that face a community or society, ranging from poverty and inequality to environmental degradation.