Name and Briefly Define the Two Major Types of Advertising

question 97

Essay

Name and briefly define the two major types of advertising.

---

Definitions:

Dethroning The Persona

The psychological process of challenging and reducing the dominance of the social façade one presents to the world.

Public Face

The persona an individual presents to the outside world, often contrasted with their private or true self.

Genuine Self

The authentic aspect of an individual's personality, characterized by sincerity, integrity, and a true representation of one's inner feelings and beliefs.

Life-History Reconstruction

Jung’s type of case study that involves examining a person’s past experiences to identify developmental patterns that may explain present neuroses.