You Are Responsible for Sales Promotion for Replenishmints,long-Lasting Breath Mints

question 28

Multiple Choice

You are responsible for sales promotion for Replenishmints,long-lasting breath mints that contain a blend of vitamins and other nutrients specifically formulated for smokers and for people exposed to tobacco in their environment.You need to introduce the mints to supermarket managers and owners,attract and identify new store contacts,and test market the response to Replenishmints.Which type of trade promotion will help you reach your objectives in the most cost effective way?

• A) Trade shows
• B) Trade allowances and direct incentives
• C) Push money
• D) Contests and sweepstakes
• E) Direct sampling and store demonstrations

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Definitions:

Limited Liability

A legal structure where a company's owners are protected from personal responsibility for its debts or liabilities, beyond their investment in the company.

Life Cycle

Describes the series of stages that an entity or product goes through from inception through growth, maturity, and eventual decline or termination.

Dissolution

The process of legally terminating and liquidating a company's existence.

Distributed Assets

Allocation of assets from an entity to its beneficiaries or creditors following dissolution or liquidation.