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In between your own performance appraisals, you should:
Substitute
An alternative product or service that consumers can choose over another based on similarities in function, utility, or purpose.
Marketing Mix
A foundational marketing model consisting of the four Ps: Product, Price, Place, and Promotion, used to ensure the successful marketing of a product or service.
Generate Costs
The process of incurring expenses as a result of conducting business activities or operations.
Premium Pricing
A pricing strategy where goods or services are priced higher than the market average to emphasize their exclusivity or quality.
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