Use the Following to Answer Questions

question 123

Multiple Choice

Use the following to answer questions
Cheetos Fat-Free Crunchies is a product developed through advanced technology.Cheetos engineered a technique for making reduced-fat snacks that taste cheesier and stay fresh longer.Cheetos introduced Fat-Free Crunchies in limited markets in 2008 and began national distribution in 2009.
About 18 months later, a series of competitors' ads was run to counter claims that Cheetos Crunchies actually contained 1.5 grams of fat, and that they contained preservatives and additives.Research showed that the taste of Cheetos Crunchies was also perceived negatively by some people.To save the product, Cheetos reduced the remaining fat to 0 grams, took out the preservatives and improved the taste.
-In 2008, Cheetos was in which phase of new-product development?

• A)Idea screening
• B)Product development
• C)Test marketing
• D)Business analysis
• E)Idea generation

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Definitions:

Thymopoietin

A hormone produced by the thymus gland that plays a role in the immune system by stimulating the development of T-lymphocytes.

Alimentary Canal

The organs of the digestive system that extend from the mouth to the anus.

Mucosa

The innermost layer of the wall of the alimentary canal.

Nutrients

Essential substances that organisms need to consume for energy, growth, and maintaining life processes.