The Three Levels of Brand Loyalty, from Strongest to Weakest

question 12

Multiple Choice

The three levels of brand loyalty, from strongest to weakest, are:

• A)preference, insistence and recognition.
• B)insistence, recognition and preference.
• C)insistence, preference and recognition.
• D)recognition, preference and insistence.
• E)insistence, preference and indifference.

---

Definitions:

Basketball Sneakers

Footwear specifically designed to provide support, grip, and comfort for basketball players, often characterized by high-tops that provide ankle stability.

Consumer Surplus

The divergence between what consumers are willing and have the financial capability to pay for a good or service, and what they really pay.

Willingness to Pay

The maximum price at which a consumer will buy a good or service.

Basketball Sneakers

Athletic shoes designed specifically for playing basketball, offering features such as enhanced grip, ankle support, and shock absorption.