Individuals, Groups or Organisations with One or More Similar Characteristics

question 82

Multiple Choice

Individuals, groups or organisations with one or more similar characteristics that cause them to have similar product needs are classified as:

• A)market segments.
• B)heterogeneous markets.
• C)concentrated markets.
• D)demographic segments.
• E)strategic segments.

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Definitions:

Probability Sampling

A sampling method where each member of the population has a known, non-zero probability of being selected in the sample.

Sample Proportion

The fraction or percentage of the sample that possesses a certain property or characteristic.

Probability

An indicator of the probability or risk that a certain event will happen, represented by a numerical value ranging from 0 to 1.

Population Mean

The average of a set of numerical values, calculated by summing all the observations and dividing by the total number of observations in the population.