Virgin's Low Fares, Dependability and Its On-Time Flights Represent Its

question 33

Multiple Choice

Virgin's low fares, dependability and its on-time flights represent its:

• A)competitive advantage.
• B)marketing opportunity.
• C)marketing plan.
• D)marketing objectives.
• E)total quality management.

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Definitions:

Mutually Beneficial Objectives

Objectives or goals set in a collaborative context that provide positive outcomes or advantages to all involved parties.

Ultimate Consumer

The end user of a product or service, who purchases it for personal use and not for resale or further processing.

Reciprocity

A mutual exchange of privileges or services between two parties where each benefits from the agreement.

Industrial Buying Practice

The systematic process that organizations use to make purchase decisions regarding raw materials, processed materials, or professional services.