Val and Norman Are Looking at Information About How Their

question 3

Multiple Choice

Val and Norman are looking at information about how their organisation's products could fit potential customers' needs.This information deals with demographic characteristics, product benefits sought, lifestyles, geographic factors, brand preferences and usage rates.They are most likely looking at:

• A)the sales force survey results.
• B)the results of sales forecasting.
• C)a market trend analysis.
• D)a market segmentation discrimination analysis.
• E)a market segment profile.

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Definitions:

Political-Legal Environment

The aspect of the external environment of an organization that deals with the legal and political conditions influencing its operations.

Politicization

The process by which an issue, policy, or action becomes influenced by political considerations or becomes a matter of political debate.

Legal Accountability

The obligation to ensure actions or decisions are in compliance with the law and to face legal consequences if they are not.

Systematic Preparedness

An organized and methodical approach to being ready and well-prepared for potential future events or challenges.