Use the Following to Answer Questions

question 86

Multiple Choice

Use the following to answer questions
Because of the development of optical scanners and cable television, marketing researchers can now test the effectiveness of advertising more precisely.Volunteers in a minimum of six cities are offered food discounts in return for allowing marketing research firms to monitor grocery purchases and send trial commercials to their homes through cable television.
The research subjects shop only at stores equipped with UPC scanners, and their purchases are identified by a special card.Respondents are also told that some of the commercials they see on cable television may differ from those seen by their neighbours.Buying patterns are then compared.For example, Pilgrim Cereals tested a Crunchy Wheat promotion using this system.Half of the 5000 participating homes in one city saw a commercial announcing the promotion; the other half saw a commercial that did not mention the promotion.Pilgrim used scanner data to evaluate the promotion's success before offering the commercials nationwide.
-When the researchers compared the average sales of Crunchy Wheat for the group that saw the promotion with those for the group that did not see the promotion, in which stage of the marketing research process were they?

• A)Defining and locating problems
• B)Reporting research findings
• C)Developing hypotheses
• D)Collecting data
• E)Interpreting research findings

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Definitions:

Desynchronization

A state where natural biological rhythms, such as sleep patterns, become out of sync with environmental cues.

Alpha Waves

A type of brain wave detected by electroencephalography (EEG), associated with a state of relaxed alertness.

Eyes Closed

Refers to the state of having the eyelids shut, which can be voluntary or involuntary, affecting visual input and other sensory processing.

Beta Waves

A pattern of brain waves with a frequency of 13 to 30 Hz that are associated with active, alert, and focused states of consciousness.