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Jack Watson, an MBA student at the University of Tasmania in Hobart, recently purchased a small ice-cream and frozen yoghurt business close to campus to help pay his way through the program.Even though Hobart has cold winters, ice-cream and frozen yoghurt generally sell well year-round.After two months of operation, it became clear why the previous owners had sold the business: even though it seemed to be ideally located, sales were extremely disappointing.
-Jack developed a research design to aid his investigation.This design included a questionnaire that attempted to measure 'ice-cream taste preference'.However, Jack's professor said that the questionnaire measured not 'ice-cream taste preference' but something else.The professor was questioning the research design's:
Maturation
The process of development in which an individual matures or reaches full functionality.
Physical Characteristics
The observable attributes or features of an organism or object, such as size, shape, color, and structure.
Contact Comfort
The physical and emotional comfort that an individual receives from touching or being in close contact with others.
Rhesus Monkeys
Primates of the species Macaca mulatta, notable for their Rh factor blood type compatibility with humans, impacting transfusion medicine and immunology.
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