Examlex
A long-term view, or vision, of what the organisation wants to become is called a mission proclamation.
Secondary Reward
A reward that does not satisfy a biological need but is desirable due to its association with primary rewards or intrinsic satisfaction.
Tolman
A psychologist known for his work in cognitive behaviorism, particularly the concept of latent learning and the use of cognitive maps.
Goal Object
The target or object of a person's ambition or effort; an aim or desired result.
Cathexis
Refers to the concentration of emotional energy on a particular object, individual, or idea.
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