Estimating the Cost of Entering a Market and Focusing on a Specific

question 2

Multiple Choice

Estimating the cost of entering a market and focusing on a specific target segment is important because:

• A)cost estimates are crucial to estimating sales potential accurately.
• B)higher costs will keep other potential competitors from entering that particular segment.
• C)customers are more likely to be attracted to marketers that invest heavily in the target segment.
• D)an organisation's marketers need to know if they can reach the segment at costs equal to or below competitors' costs.
• E)higher cost generally ensures long-term success.

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Definitions:

Global Body

An international organization or entity that operates across multiple countries with a worldwide influence or governance.

Enforce Decisions

The act of implementing or ensuring compliance with decisions made by a person or body with authority.

Globalization

The process of interaction and integration among people, companies, and governments worldwide, leading to increased interconnectedness and exchange of goods, services, ideas, and culture.

Immigrant Workers

Individuals who have migrated from one country to another for the purpose of seeking employment.