Jessica, a Sophomore in College, Is Contemplating Majoring in Marketing

question 91

Multiple Choice

Jessica, a sophomore in college, is contemplating majoring in marketing. She has asked several friends for advice and their comments are listed below. Which of these comments is the most accurate and likely to help Jessica?

• A) Marketing offers business students a wide array of career options.
• B) Majoring in marketing rules out a meaningful career with a nonprofit organization.
• C) You should major in marketing only if you want to work in advertising or personal selling.
• D) Marketing is a career that offers stability, good pay, and ample employment opportunities. Marketing activities today are essentially the same as they were several decades ago.

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Definitions:

Prices

The amount of money required to purchase a good or service, often determined by the forces of supply and demand in the market.

Marginal Utility

The additional satisfaction or benefit received by a consumer from consuming one more unit of a good or service.