The Degree to Which Customers Are Satisfied and Are Committed

question 75

Multiple Choice

The degree to which customers are satisfied and are committed to future purchases of a desired brand is called

• A) brand awareness.
• B) brand relations.
• C) brand loyalty.
• D) brand intensity.

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Definitions:

Feedback Signal

A signal that is sent back to control a system by comparing the output with the input, thus allowing for adjustments to achieve desired performance.

Process

A continuous manufacturing operation.

SCADA System

Supervisory Control and Data Acquisition system, a computer system for gathering and analyzing real-time data to monitor and control processes.