The Degree to Which Customers Are Satisfied and Are Committed

question 75

Multiple Choice

The degree to which customers are satisfied and are committed to future purchases of a desired brand is called

• A) brand awareness.
• B) brand relations.
• C) brand loyalty.
• D) brand intensity.

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Definitions:

Mode

The value that appears most frequently in a given set of data, or a specific way or manner in which something occurs or is experienced.

Degrees of Freedom

The number of independent values or quantities which can be assigned to a statistical distribution without violating any constraints.

Mean

A measure of central tendency in statistics, representing the average of a set of numbers, calculated by dividing the sum of the values by the number of values.

Mean

The arithmetic average of a set of numbers, calculated by adding all the numbers together and then dividing by the count of those numbers.