Some Businesses Use Nostalgic Ads to Rekindle the Memories and Emotions

question 168

Multiple Choice

Some businesses use nostalgic ads to rekindle the memories and emotions of consumers to an earlier time and place. This technique of linking a brand name to a pleasant memory or favorable image is the goal of brand

• A) association.
• B) tie-ins.
• C) insistence.
• D) preference.

---

Definitions:

Immanent

Existing or operating within; inherent.

Concepts of God

Various notions and ideas around the divine or supreme being, encompassing attributes like omnipotence, omniscience, and benevolence.

Sigmund Freud

A neurologist from Austria who established psychoanalysis as a technique for addressing mental disorders through conversational interaction between the psychoanalyst and the patient.

Belief in God

Belief in God encompasses faith or conviction in the existence of a supreme deity or deities, central to many religious traditions.