Some Businesses Use Nostalgic Ads to Rekindle the Memories and Emotions

question 168

Multiple Choice

Some businesses use nostalgic ads to rekindle the memories and emotions of consumers to an earlier time and place. This technique of linking a brand name to a pleasant memory or favorable image is the goal of brand

• A) association.
• B) tie-ins.
• C) insistence.
• D) preference.

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Definitions:

General Adaptation Syndrome

A three-stage response (alarm, resistance, exhaustion) that describes the body's short-term and long-term reactions to stress.

Phi Phenomenon

An optical illusion of perceiving continuous motion between separate objects viewed rapidly in succession.

Korsakoff Syndrome

A chronic memory disorder primarily caused by severe deficiency of thiamine (vitamin B1), often associated with prolonged alcoholism.

Defensive Coping

A psychological strategy wherein individuals deal with stress or adversity by minimizing its perceived threat or impact to avoid confronting the actual issue.