From a Strategic Marketing Viewpoint, a Total Product Offer Includes

question 332

True/False

From a strategic marketing viewpoint, a total product offer includes all of the tangible attributes of a good or service, and excludes any intangible attributes.

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Definitions:

Induced Consumption

Consumer spending that increases when income increases and decreases when income decreases.

Autonomous Consumption

Consumer spending that does not change in response to fluctuations in income, reflecting basic, non-discretionary expenditures.

Disposable Income

The funds set aside by households for spending and saving after income tax subtractions.

APC

Average Propensity to Consume, which refers to the percentage of income that an individual or group spends on consumer goods and services as opposed to saving.