Examlex
The text lists a number of major syndicated data services, including ACNielsen and SymphonyIRI. Obviously, these firms provide value to marketers or they would go out of business. What advantages do syndicated data services provide relative to marketers conducting primary research to address their research needs? What are the disadvantages associated with using syndicated data services?
Subsidiary
A company that is completely or partly owned and wholly controlled by another company, known as the parent company.
Home-Country Nationals
Individuals who work for an organization or a subsidiary in their native country.
International Expansion
The process by which a company extends its business operations beyond its home country through establishing a presence in foreign markets.
Third-Country National
An individual employed in a country who is neither a citizen of that country nor of the country where the hiring organization is headquartered.
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