Jim Was Asked to Determine the Impressions for an Ad

question 16

Multiple Choice

Jim was asked to determine the impressions for an ad campaign.He will determine

• A) how often the audience was exposed to the communication.
• B) the percentage of the target population exposed to the communication.
• C) the number of times the ad appeared in front of the user.
• D) how useful the ad message is to the consumer.
• E) the advertising cost and the total communications expenditures.

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Definitions:

Disassembly Procedures

The systematic process of taking apart a device or product to understand its internal components, usually for repair or examination purposes.

Hub

A device used with the universal serial bus or in a star network topology that allows multiple device connections. A network hub cannot look at each data frame coming through its ports like a switch does. It forwards data frames (packets) to all ports.

Transmit Data

The process of sending data from one place to another through a communication medium, such as over a network or through a radio signal.

Fn Key

A modifier key on many keyboards, primarily used to change the functionality of other keys, allowing them to serve multiple purposes.