When a Company Launches a New Product Line with an Existing

question 111

Multiple Choice

When a company launches a new product line with an existing brand name, this is known as

• A)a brand extension.
• B)a line extension.
• C)a multi-brand.
• D)a new brand.
• E)co-branding.

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Definitions:

Statute

A written law passed by a legislative body at the national or local level.

Security Interest

A legal claim or lien on collateral that secures the performance of an obligation, giving the holder a right to the property if the obligation is not met.

Real Property

Land and anything permanently attached to it, such as buildings or trees.

Principal Debtor

The primary individual or entity legally obligated to repay a debt or loan.