Dentists Know Most Consumers Are Hesitant to Use Their Services

question 3

Essay

Dentists know most consumers are hesitant to use their services, in part because what they provide can be painful or uncomfortable at best, but also because much of what they provide is intangible. What is intangibility? How can dentists attempt to overcome intangibility aspects of their service?

---

Definitions:

Cash Flow Estimates

A projection of how cash is expected to flow in and out of a business over a given period of time, helping in financial planning and analysis.

Economic Forecasts

Predictions or estimates about future economic conditions and trends, often based on statistical models and current data.

Probabilities

The measure of the likelihood that an event will occur, often expressed as a number between 0 and 1.

Cost Of Capital

The rate of return that a company must earn on its investments to maintain its market value and attract funds.