Harley-Davidson Knows That Many of Its Customers Today Are Professional

question 57

Essay

Harley-Davidson knows that many of its customers today are professional people who want the pride of owning a Harley. Harley-Davidson also appeals to its more traditional market: cyclists who want a smooth, powerful ride. To be successful, Harley-Davidson needs to appeal to which type(s)of needs?

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Definitions:

Core Characteristics Model

A framework that identifies key job characteristics that can affect employee motivation and satisfaction, including task significance, skill variety, and autonomy.

Job Enrichment

A method to motivate employees by giving them more responsibilities and variety in their jobs, thereby increasing their satisfaction and performance.

Practicing Managers

Individuals who are actively engaged in managing a team, project, or organization, and are responsible for making decisions and guiding the actions of others to achieve objectives.

Expectancy Theory

A motivational theory positing that individuals are motivated to act in certain ways based on their expectations of future outcomes and the attractiveness of those outcomes.