Stuart Wanted to Impress Janet with the Perfect Engagement Ring

question 40

Multiple Choice

Stuart wanted to impress Janet with the perfect engagement ring.He had been saving money for months,and he noticed his attitudes and perceptions about diamond rings changing as he began paying attention to ads for rings.Marketers call this process

• A) consumer confidence building.
• B) self-actualization.
• C) a decision rule.
• D) reducing prepurchase dissonance.
• E) learning.

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Definitions:

Reference Checking

The process of contacting previous employers, colleagues, teachers, or other individuals to verify the background, capabilities, and qualifications of a job applicant.