Neville Is Trying to Create an Advertising Message That Tells

question 38

Multiple Choice

Neville is trying to create an advertising message that tells consumers how his company's cell,pager,instant messaging,and Internet services differ from other alternatives in the market.Neville is trying to create a(n)

• A) unique selling proposition.
• B) proportional benefit communication.
• C) institutional advertising message.
• D) PSA.
• E) flighting ad strategy.

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Definitions:

Parens Patriae

The principle by which the state can make decisions to promote the individual’s best interests and protect him or her from self-harm or neglect.

Civil Commitment

A legal process through which an individual with severe mental illness can be court-ordered to receive treatment in a psychiatric hospital.

State Decisions

Judgments or determinations made by government entities or authorities at the state level.

Antipsychotic Drugs

Drugs that help correct grossly confused or distorted thinking.