If Many Consumers in the Marketplace Are Familiar with a Brand

question 102

Multiple Choice

If many consumers in the marketplace are familiar with a brand and what it stands for and have an opinion about the brand,the brand has considerable

• A) awareness.
• B) equity.
• C) extension.
• D) integration.
• E) co-branding.

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Definitions:

External Locus

A belief that one’s outcomes or circumstances are determined by external factors, events, or influences, as opposed to one's own effort or actions.

Self-esteem

A person's personal assessment of their own merit or importance.

Social Empathy

The ability to understand and relate to the experiences, thoughts, and emotions of individuals from different backgrounds and cultures.

Internal Locus

refers to the belief that one controls their own life events and outcomes, as opposed to external forces determining them.