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Arturo is a salesperson for a firm that sells and leases heavy construction equipment. This equipment is very expensive, and is highly specialized. Arturo spends a great deal of time learning about potential customers' needs, then locates exact specifications of equipment offered by all the major producers in the industry. Armed with this information, Arturo is able to identify the best equipment for each job. Arturo has completed the preapproach stage of the selling process.
Congruence
The quality of agreeing, being in harmony, or matching precisely; often used in mathematics and psychology.
Self-concept
An individual's perception and evaluation of themselves, encompassing beliefs, feelings, and self-awareness.
Carl Rogers
An influential American psychologist who founded the humanistic approach to psychology, emphasizing the importance of self-actualization and client-centered therapy.
Incongruence
A state where there is a mismatch between one's perceived self and the ideal self, often leading to discomfort and psychological distress.
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