To Be Effective and Maintain Its Independence, the Public Relations

question 91

True/False

To be effective and maintain its independence, the public relations department should avoid establishing close relationships with the media, community leaders, and other corporate stakeholders.

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Definitions:

Handling Objections

A sales and negotiation technique that involves addressing and overcoming doubts or concerns expressed by a potential customer.

Presentation Stage

The phase in the selling process where the product or service is demonstrated or presented to the potential buyer.

Qualified Prospect

A potential customer who has been analyzed and deemed to have the interest, income level, and authority to purchase a product or service.

Lead

A potential customer who has shown interest in a company's products or services, often through providing contact information or making an inquiry.