The Most Effective Sales Promotion Programs Target Customers, Rather Than

question 127

True/False

The most effective sales promotion programs target customers, rather than employees and marketing intermediaries.

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Definitions:

Social Demands

Expectations from society or a community that influence an individual's behavior and choices.

Eating Habits

The patterns, preferences, and behaviors associated with how people consume food, including timing, types of food, and eating practices.

Approach-Avoidance Conflict

A psychological conflict that occurs when a single goal or event has both attractive and unattractive aspects, leading to internal struggle.

Prestige

The respect and admiration that an individual or organization gains based on their achievements or quality.