The Most Important Technological Change Likely to Affect the Marketing

question 146

Multiple Choice

The most important technological change likely to affect the marketing success of many firms is the:

• A) growth of consumer databases, blogs, and social networking.
• B) speed of service from faster check-outs.
• C) level of computer literacy of the target market.
• D) number of computers in use in the home.

Illustrate the role of software in enhancing productivity in various contexts.

Understand the importance of compatibility in software selection.

Distinguish between different types of software based on development and distribution phases.

Explain the significance of web page-authoring software and its features.

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Definitions:

Tangible Property

Physical assets that can be seen, touched, and measured, such as land, buildings, and equipment.

Life Tenant

An individual who has the right to use or occupy a property during their lifetime but does not own the property.

Waste

The act of using or expending resources carelessly, extravagantly, or to no purpose.

Fee Simple Absolute

The highest and most complete form of land ownership, granting the owner unlimited rights to the property.