Examlex
A category killer is an extremely successful product that kills the sales of other products in its category in a retail store.
Projective Test
A type of personality assessment in which a person responds to ambiguous stimuli, revealing hidden emotions and internal conflicts.
Hermann Rorschach
A Swiss psychiatrist who developed the Rorschach inkblot test, a psychological test in which subjects' perceptions of inkblots are recorded and analyzed.
Personality Traits
Consistent patterns of thought, behavior, and emotion that characterize an individual's responses across various situations.
Mortality
refers to the state of being mortal or the incidence of death in a population.
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