A Recent Study Reveals That Regardless of the Product or Target

question 15

True/False

A recent study reveals that regardless of the product or target market, mobile media is not a promotion mix tool that works efficiently.

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Definitions:

Unstable External

This refers to external attributions for behavior that are variable or subject to change, such as luck or temporary circumstances.

Stable Internal

A term describing traits, beliefs, or motivations within an individual that are consistent over time and across different situations.

Unstable Internal

Attributes or characteristics within an individual that are inconsistent and subject to change.

Incremental Mind-Set

The belief that abilities and intelligence can grow and improve over time through effort and practice.