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Generally,people buy one product or service instead of another because they
Drug Administration
The method by which a drug is taken into the body, including various routes such as oral, intravenous, intramuscular, or topical.
Latin Squares
A statistical design used in experiments that involves arranging treatments in a square matrix to control for two confounding variables simultaneously.
Order Effects
Refers to how the sequence of presenting stimuli or questions can affect the response or performance of participants in an experiment.
Complete Counterbalancing
A method in experimental design where all possible orders of presenting stimuli are used across participants to control for order effects.
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