"Why Should I Use Your Product Over the One I

question 77

Multiple Choice

"Why should I use your product over the one I am currently using?" is the ultimate question a buyer asks. A salesperson must have _____ to answer this question.

• A) inventory knowledge
• B) promotion knowledge
• C) customer knowledge
• D) competitive knowledge
• E) policy knowledge

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Definitions:

Traffic Violation

Any unlawful act committed by a driver while operating a vehicle on public roads, including speeding, running a red light, and driving under the influence.

Disutility

The dissatisfaction or unhappiness experienced by a consumer due to the consumption of a good or service, or from engaging in an activity.

Fine

A monetary penalty imposed by an authority on individuals or organizations for violations of legal rules.

Endowment Effect

The phenomenon where individuals value an owned item more than a similar item they do not own.