Comparisons of the Products of a Company's Competitors for a Customer's

question 60

Multiple Choice

Comparisons of the products of a company's competitors for a customer's buying decisions are critical, especially when the company:

• A) practices traditional selling methods.
• B) has customers who have been loyal for a long time.
• C) possesses features and benefits that are superior to those of the competition.
• D) lacks up-to-date technology and has outdated manufacturing processes.
• E) is newer than the competition and has less relevant experience.

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Definitions:

Behavior Modification

The use of learning techniques to alter human behavior, especially techniques derived from operant conditioning and classical conditioning.

Organizational Learning

involves the process by which an organization improves its ability to achieve its goals by creating, acquiring, and transferring knowledge, as well as modifying its behavior to reflect new insights and knowledge.

Knowledge Management

The process of capturing, developing, sharing, and effectively using organizational knowledge.

Knowledge Acquisition

The process of obtaining, absorbing, and storing new knowledge or skills through various means such as studying, training, or direct experiences.