Which of the Following Is an Example of an Open-End

question 22

Multiple Choice

Which of the following is an example of an open-end question?

• A) How many employees to have?
• B) Are you working with a supplier at present?
• C) How do you currently assess the performance of your suppliers?
• D) Are you interested in making a purchase today?
• E) Do you prefer tea or coffee?

---

Definitions:

Buyer's Desire

The specific needs or wants that potential customers have, which directly influence their purchasing decisions.

Disintermediation

The process of removing intermediaries or middlemen from a supply chain, typically to allow producers to sell directly to consumers.

Channel Conflict

A situation in which there is discord or disagreement among marketing channel members, such as manufacturers, wholesalers, and retailers, usually over goals, roles, or rewards.

Channel Member

An entity (e.g., manufacturer, distributor, retailer) that plays a role in the distribution and sale of goods and services in the supply chain.