It Is Essential That Salespeople Do Not Overpromise to Buyers

question 65

Multiple Choice

It is essential that salespeople do not overpromise to buyers on written sales proposals but still maintain a positive and supportive tone because written sales proposals:

• A) provide a permanent record of claims and intentions.
• B) do not bind a selling organization to anything in particular.
• C) are easy to write and do not take a lot time to put together.
• D) are always more effective than oral presentations.
• E) do not have to vary from customer to customer.

---

Definitions:

Four Basic Humors

An ancient and obsolete medical theory that believed human health and temperament were determined by the balance of four bodily fluids: blood, phlegm, black bile, and yellow bile.

Hippocrates

An ancient Greek physician known as the "Father of Medicine," who established a framework for medical ethics and practice.

Abnormal Behavior

Actions or behaviors that are deviant, maladaptive, or not culturally expected, and may be indicative of a psychological or mental disorder.

Greeks And Romans

Refers to the ancient civilizations of Greece and Rome, known for their contributions to arts, philosophy, science, and the development of Western culture.