A Written Sales Proposal Is Likely to Fail When _____

question 17

Multiple Choice

A written sales proposal is likely to fail when _____.

• A) it assumes what is important to buyers instead of clarifying it first
• B) it does not require buyers to interpret it
• C) customers know the selling companies
• D) it does not have a poor layout
• E) the material in the proposal matches the targeted prospect

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Definitions:

Trademark Infringement

The unauthorized use of a trademark or service mark on or in connection with goods and/or services in a manner that is likely to cause confusion or deception among consumers.

Fair Use Doctrine

A legal principle allowing limited use of copyrighted material without permission for purposes such as criticism, comment, reporting, teaching, or research.

Trade Secret

Information that a company keeps confidential to maintain an advantage over competitors.

Public Plant Tour

An organized visit to a factory or industrial site that is open to the general public for educational or promotional purposes.