Layla, a Salesperson at Mandrin Corp

question 28

Multiple Choice

Layla, a salesperson at Mandrin Corp., delivers a sales presentation on financial services that her company offers. In order to seek feedback from her prospects, Layla should make use of check-backs after she:

• A) finishes a feature-benefit sequence.
• B) introduces herself.
• C) assesses the prospective buyer's interest.
• D) closes the purchase deal with the buyer.
• E) finishes the sales presentation.

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Definitions:

Interest Rate

The amount charged, expressed as a percentage, by a lender to a borrower for the use of assets.

Sunk Costs

Expenses that have already been incurred and cannot be recovered.

Lack

The state of being without something or not having enough of it.

Understanding

The process of comprehending or grasping the meaning, significance, or nature of something.