Which of the Following Is True of Testimonials

question 22

Multiple Choice

Which of the following is true of testimonials?

• A) They are complaints from prospective buyers of a company's products or services.
• B) They help salespeople in determining the needs of their prospective buyers.
• C) They are provided in the form of a story to make them interesting and understandable for prospective buyers.
• D) They are similar to statistics but in the form of statements from satisfied users.
• E) They help prospective customers in establishing relationship with existing customers.

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Definitions:

Sales Dollars

The total revenue a company generates from sales activities before any expenses are deducted.

Common Fixed Expenses

Expenses that do not change with the level of production or sales and are shared by different segments or products of a company.

Manufacturing Overhead

All indirect costs associated with manufacturing, including but not limited to utility costs, depreciation, and salaries of maintenance personnel.

Variable

An element, feature, or factor that is liable to vary or change.