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A prospect that does not question price, service, warranty, and delivery concerns is probably interested in buying a product or service.
Genetically Transmitted Vulnerability
The predisposition to develop certain medical or psychological conditions inherited through one's genes from parents.
Recessive Gene
A gene that produces its characteristic phenotype only when its allele is identical.
Personality Disorders
A class of disorders marked by extreme, inflexible personality traits that cause subjective distress or impaired social and occupational functioning.
Lifetime Prevalence
The proportion of individuals in a population who have experienced a particular condition at any time in their life.
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