In the Context of Relationship Marketing, Which of the Following

question 88

Multiple Choice

In the context of relationship marketing, which of the following statements is true of customer relationships?

• A) It is more important for an organization to acquire new customers than keep its existing customer base happy.
• B) It is generally less expensive to acquire a new customer than to sustain a current one.
• C) Investment in customer experience does not result in increased referral rates.
• D) Post-sale service behaviors have minimal impact on the quality of a buyer-seller relationship.
• E) It takes only a slight decline in attention from a salesperson to lead a buyer to consider alternative suppliers.